Code and Theory

Code and Theory led the Star Tribune through a major digital transformation, migrating their platform from a deprecated PHP framework to a modern, scalable architecture using Next.js, React, TypeScript, and TailwindCSS. We unified their mobile and desktop websites, significantly improving SEO and reducing maintenance overhead. By adopting GraphQL and leveraging Vercel, we streamlined backend services, enhanced deployment speed, and built a robust breaking news feature that flawlessly handled their highest traffic day ever. Our engagement also resulted in substantial improvements in Lighthouse scores and Core Web Vitals, while developing a scalable design system with reusable components to future-proof their platform.

Code and Theory led a complete design and MarTech overhaul for nCino, modernizing their B2B SaaS platform with cutting-edge tools for rapid growth. By implementing a headless/MACH architecture with our frontend application built with Next.js on Vercel and integrating top MarTech solutions (Contentful, 6Sense, Pathfactory), we enhanced frontend performance and personalization. The project launched in just 5 months, boosting lead generation, segmentation, and ABM capabilities.

RealClearPolitics has been a trusted source for U.S. political news, opinions, and polling data for 20 years —personified by their widely cited “RCP Average.” Code and Theory partnered with RealClearPolitics to split their polling data off into a stand-alone site, RealClearPolling, which featured a bold, refreshed design system centering data clarity and impact. At its core, RealClearPolling is a data visualization site created for near real-time data refreshing and graph rendering. To maintain a performant and scalable UI, we leveraged Vercel to expedite RCP’s ability to publish new polls, content and perspectives to keep pace with the shifting political scene. All together, the new look and reactive content was embraced by longtime readers and polling rookies.