Highlights
Projects

SonicAutomotive, Echopark.com
EchoPark revolutionized the car buying experience by leveraging new technologies and pushing the boundaries of what's possible. They created the industry's first end-to-end digital car buying journey, which is personalized and customer-centric. The new platform, powered by Vercel and Sitecore, utilizes a scalable architecture and a top-tier digital purchase path, giving customers full control over their buying experience. This innovative solution sets a new standard in the industry, emphasizing ease and customization for the user.
Project expertise
- Ecommerce
- Product Management
- UI/UX Development

James Hardie
After two years of development, Ogilvy and its partners, including Jussi and Eicoff, launched the redesigned JamesHardie.com. The new website, featuring a modern MACH architecture with technologies like Contentful, Uniform, Vercel, and Algolia, offers a flexible, scalable, and efficient digital experience. This architecture enhances global scalability, integrates with platforms like Marketo and Salesforce, and breaks data silos for personalized user journeys. It simplifies running experiments, reduces costs, and accelerates speed-to-market, setting a new industry standard for digital engagement and customer experience.

MoneyGram – improving money transfers internationally
For MoneyGram, in addition to building its first-ever mobile money transfer app, we also reinvented the company's 45 country-specific websites using Vercel for enhanced performance and deployment. The overarching goal of this omnichannel approach was to convert loyal web-based patrons to a more convenient and frictionless mobile channel. By combining native application development with a content-managed website, we created a solution tailored to network access, location, and device capabilities. The new content management system (CMS) allows for quick deployment and personalization, making international transfers seamless for users.
Project expertise
- Ecommerce
- Product Management
- UI/UX Development

Outback
Driving growth and loyalty in a mobile-first world, Outback.com
Bottle Rocket Studios collaborated with Outback Steakhouse to enhance its digital presence by creating a new mobile app and website, leveraging Vercel for the build. The project included a streamlined ordering system, loyalty program integration, and improved user experience, particularly addressing the needs during the pandemic. This initiative provided a seamless omni-channel experience across all Bloomin’ Brands restaurants, setting a foundation for future digital innovations.
Project expertise
- Integration Services
- Mobile Development
- UI/UX Development
Overview
Better digital products. A proven digital product agency. Since our inception in 2008, Bottle Rocket has created exceptional digital experiences that drive real business results and exceed customer expectations. We pride ourselves in our proven approach to consistent, quality delivery, backed by a data-first approach to product management. Our services span product strategy, research & insights, CX, design, product development, growth, and data & AI. We are specifically designed to help companies maximize their digital product investments to create predictable, measurable value. Bottle Rocket is part of the WPP worldwide network.
Services
Our proven approach to full-scale digital product growth allows us to meet you wherever you are in your journey and drive measurable value for your business.
- Product Strategy - We can help digitally enable your business by leveraging proven digital strategies that drive results and position your company for the future.
- Research & Insights - Our team provides qualitative and quantitative research options leveraging evaluative and generative methods to understand user behaviors, preferences, motivations and pain points to inspire design, feature, and full-scale product development innovation.
- CX - We drive long-term loyalty between organizations and their customers, patients, or employees by orchestrating how connected products, services, and people harmoniously deliver meaningful interactions across all channels.
- Design - Informed by research, insights, and user testing we craft innovative, user-centered design solutions and design intuitive digital product experiences that help companies achieve their business goals.
- Product Development - We concept, build and maintain custom mobile applications and websites that keep your customers coming back. We leverage the latest technologies and platforms to ensure the experiences we create are performant, scalable, and manageable.
- Growth - Our growth team specializes in helping marketing, product and design teams increase user adoption and engagement by leveraging analytics, data, digital marketing and martech.
- Data & AI - We help companies harness the power of data and AI to reach their untapped potential of increased efficiency, amplified scalability, and deepened knowledge.
Our ideal project
Our ideal project is not necessarily a project at all, but rather a trusting and open partnership where there is a real value exchange. We feel we are most effective as a partner when we are able to work hand in hand with our client’s teams to create measurable and sustainable impact across their business through the creation of world-class experiences. Often times these partnerships begin with a strategic engagement that allows us to take a deeper dive into the business and consumer needs through the lens of acquisition, conversion, engagement, and retention ensuring that the experience is a key component to the holistic solution we create. This is due to the fact that we have found the key to unlocking growth sits at the intersection of the user unmet needs, business imperatives, and technology & data objectives. The strategic engagement then leads to the design and build of a mission-critical digital product for their business. While usually beginning with the creation of a Minimum Viable Product (MVP) we then move into the continuous development phase of our relationship where the focus shifts from MVP into feature and functionality enhancement which further drives brand loyalty and advocacy. In an ideal partnership, we are also able to bring to bear the power of our network, including our parent company, Ogilvy, and our sister specialty companies all around the world.
Shipped on Vercel
1 project
Expertise
Regions
Latin America, North America