Build in Amsterdam

Expedition Baikal is an immersive digital adventure. It follows Swiss extreme mountaineer, Dani Arnold, as he journeys into the heart of Siberia to conquer ten new ice climbing routes – braving roaring winds, snow and ice. Arnold’s expedition was to a place so extreme that few athletes have dared to explore it: Lake Baikal, the deepest lake on earth, with temperatures as low as -40°C.

Build in Amsterdam cast the extreme adventure into a digital form to create a shoppable expedition. The capsule collection minisite is for Mammut’s top-of-the-range Eiger Extreme collection, which features high-tech materials, unbeatable workmanship and maximum functionality. 

Foam Talent Digital 2020 is a multimedia platform showcasing artist projects supported by audio, video and effects. Straying away from typical virtual reality or installation views, the exhibition is a fresh adaptation to digital experiences in the museum sector. By breaking away from the mould of physical space in institutional exhibitions, Foam aims to present photography in respect of the digital space: with no walls, boundaries or constraints. The exhibition nods to the explorative nature of visiting a museum, yet instead of attempting to recreate it, leads viewers in a way for them to discover and experience new things: digitally native, intuitively. 

Mammut is a Swiss premium outdoor company founded in 1862 providing high-quality products and unique brand experiences to mountain sports enthusiasts around the globe. Since 1862, Mammut has been driven by the quest to create products with the highest level of quality, innovation, and functionality. We've got asked to bring that same level of quality to their .com. So through intense collaborations and a shared vision on quality, we launched their new .com in March 2021.